Typeface
The typeface used for the DePaul University signature is Augustea Regular. Please note, kerning and vertical scale have been used to develop a unique DePaul University logo type. The typeface for the college or campus distinction is Frutiger Bold. The typeface for the department or program level is Garamond ITC Book Italic.

For specific information about DePaul’s official typefaces, contact Marketing Communications.


Color Guidelines

Logo and Signature
The logo and signature must always appear in the same solid colors. Screen tints are not allowed. The inside of the tree, the inside of the shield and the signature appear in the same color. The outline of the Tree of Wisdom should be the background color. Note: there may be a few exceptions when PMS color palettes have similar values. In this case, use white to outline the Tree of Wisdom.






Color Palette
A consistent color scheme ensures that a cohesive image is represented across all DePaul communications. The following colors are used for all marketing materials. They are appropriate when developing any printed materials, advertising, Web sites or multimedia campaigns for DePaul.

Graphic designers and printers understand the codes associated with these colors. PMS codes are registered trademarks of Pantone, Inc.

University Colors

• PMS 300 (blue)
• PMS 185 (red)

Undergraduate and Transfer Colors

• PMS 7462 (blue)
• PMS 128 (yellow)
• PMS 320 (teal)
• PMS 376 (green)
• PMS 173 (red-orange)

Adult/Graduate Colors

• Overall - PMS 7462 (blue)
• Overall - PMS 643 (light blue)
• KGSB - PMS 7459 (aqua)
• SOE – PMS 1245 (burnt orange)
• SNL – PMS 7475 (blue-green)
• CTI - PMS 7495 (green)
• LA&S - PMS 458 (gold)

Athletic Colors

• PMS 285 (blue)
• PMS 186 (red)
• PMS 293 (light blue)

Web Colors
PMS or process colors that are used in printing cannot be translated directly on the Web. The Internet uses different standards for color specification on the Web. DePaul does not restrict the use of colors on the Web, but for a list of "Web safe" colors and their corresponding codes, visit http://www.web-source.net/216_color_chart.htm.

The closest translation of DePaul's official colors to their Web counterparts are:

• HTML color code for PMS 300: 00438C
• HTML color code for PMS 185: F10041

Use of Logo and Signature with Photo Backgrounds
The placement of the logo and signature should be in an area of the photograph where there are no distracting patterns or elements. The outline of the Tree of Wisdom should be the same color as the photograph. Note: there may be a few exceptions when the photograph and logo colors are similar. In this case, use white to outline the Tree of Wisdom.






Please refer to the Graphic Standards PDF for more information.