The official logo is the primary component of the DePaul University graphic identity system. The logo was created to replace all other pre-existing logos developed for DePaul University.

The logo, called the Tree of Wisdom, expresses the university’s integration of education and religion by combining the forms of a tree and a cross within a shield. The shield is an integral part of the logo; the tree may not be displayed without the shield.

The logo may be used on its own or in combination with the authorized university signature. The official logo and signature may not be altered in any way.

The official logo should appear in a prominent position on all university communication documents, marketing materials including publications, Web sites, advertising, and other products (i.e. banners, displays, external signage).

Contact the Marketing Communications Department for electronic files of the logo or signature.

Read more about the meaning of the Tree of Wisdom.

For more information about using the university or athletic logos on goods and merchandise, contact the Director of Marketing and Licensing, Athletic Department.