Behind the Tree of Wisdom

What is its symbolic meaning?
The symbol expresses the university’s integration of education and religion by combining the forms of a tree and a cross. Central to the symbol is a modified cruciform, suggestive of the Catholic roots of the university. This cruciform also is expressive of the human form, with arms uplifted and outstretched to give spirit and life to the environment. The figure stands erect and balanced, suggesting strength of knowledge and values.

Viewing the symbol as a single unit, one sees our “Tree of Wisdom” resting firmly on the ground, with its square base and raised limbs in symmetry. It has age and fullness in its trunk and limbs, suggesting tradition; and youth and simplicity in its internal negative spaces, representing leaf forms suggestive of the sapling growth.

Typographically, the symbol incorporates and combines the lowercase letterforms d, p and u. The “u” form extending upward from the trunk is a true arc, a section of a perfect circle. Its position relative to the figure represents support, rather than containment, just as the university supports the human spirit in the pursuit of knowledge and deepening of religious values.

In what situation is it used?
The Tree of Wisdom is DePaul’s official logo. It should appear in a prominent position on all university letterhead and documents, on marketing materials such as publications, Web sites and advertising, and on other materials that identify the university, including banners, displays and external signage).  

Contact the Marketing Communications Department if you have questions about logo usage.