Many of the university’s marketing and promotional activities are coordinated by three departments within Enrollment Management. The following overview will help you determine which area can best help you achieve your communication goals:

Marketing Strategy

The Marketing Strategy office leads the university's integrated and brand marketing initiative. Working in a strategic and consultative manner directly with administrators, colleges and departments, the marketing strategy office ensures all DePaul divisions leverage the university's brand identity, utilize research to drive fact-based decision making and integrate key marketing messages across the university for the purpose of driving DePaul's position and prominence. To contact the Assistant Vice President for Marketing Strategy or individual staff members, visit Contact Us.

Marketing Communications

The Marketing Communications staff works with colleges and departments to evaluate communication needs and create integrated strategic plans to address them, particularly in the areas of prospective student recruitment and alumni communications. Communications plans follow university-wide brand strategies and generally are coordinated across several functions (advertising, publications, Web sites). The office is responsible for university-wide advertising, recruitment publications, the top layer of DePaul’s Web site, DePaul Magazine, several college alumni newsletters, and other marketing and communications projects. To contact the associate vice president for Marketing Communications or individual staff members, visit Contact Us.

Advertising
In support of strategic communications plans, the advertising staff evaluates communications needs, proposes advertising strategy, and coordinates implementation, including creation, placement and evaluation of paid advertising using print, broadcast, direct mail, outdoor, online and other advertising vehicles. Although staff members primarily focus on prospective student recruitment, they are available to assist colleges and departments in promoting other major initiatives.

Editorial Services
The staff of editorial services plans, writes, produces and evaluates the effectiveness of DePaul Magazine, the university’s primary image publication for external audiences, and several college alumni newsletters. Staff members also are available to plan or write copy for major university initiatives, brand-related materials, and other strategic projects.

Enrollment Communications
In support of strategic communications initiatives, the staff of enrollment communications evaluates needs, proposes strategies, and coordinates creation of materials such as viewbooks, brochures and direct mail pieces. The staff identifies audiences and key messages, plans an integrated communications campaign, proposes internal or external vendors, writes or edits copy, manages the creative process, produces and distributes the materials, and evaluates campaign results. Although staff members primarily focus on prospective student recruitment, they are available to assist with other targeted communications initiatives.

Internet Communications
The staff of Internet communications will work with you to plan, create and evaluate the effectiveness of Web sites, supporting communications initiatives and ensuring compliance with DePaul’s brand. Although staff members primarily focus on the top layers of DePaul’s Web site, they are available to assist with the development of Web sites to support communications initiatives and to update existing Web sites to reflect current needs and marketing strategies.


University Relations

The University Relations staff works with colleges and divisions to plan, create and implement a variety of strategic communications initiatives, particularly in the areas of media relations, internal communications and special events. Activities follow strategic communications and marketing plans and are often coordinated with marketing communications activities. The office is responsible for press releases, Newsline, and support of major university events. To contact the assistant vice president for Public Relations or individual staff members, visit newsroom.depaul.edu

Internal Communications
The internal communications staff works with administrators, faculty and staff to identify strategic and timely information that must be shared with the DePaul community through e-mails, Web sites, direct mail, publications, and the employee newsletter, Newsline.

Media Relations
The Media Relations staff work with faculty, staff and administrators to identify strategic story ideas that the media may find newsworthy, brings these story ideas to the attention of reporters, and responds to journalists’ requests for faculty interviews and university information.

Special Events
Special Events staff members consult on or implement university-wide events that have significant potential to improve DePaul’s market position or enhance its market prominence by coordinating hospitality and protocol services in situations that involve prominent people, such as elected officials, foreign dignitaries, celebrities, business leaders, trustees or other visitors whose presence can enhance DePaul’s reputation.