FAQ's
Where can I get a copy of the DePaul Logo?
Contact the
the Design Manager.
When is the seal or coat of arms used?
The University Seal and Coat of Arms are reserved for select formal uses, such as diplomas, certificates, and invitations to formal university-wide events. The Seal and Coat of Arms may only be used with permission from the
DePaul Publications Group. See
Seal & Coat of Arms for more information.
Can I create a logo for my program?
Only if your program is separate from DePaul, such as the University Center of Chicago. However, you can create a memorable graphic identity for your program using a design, wordmark (stylized word) and/or color scheme along with the DePaul logo (the tree of wisdom). This way, your program shares DePaul’s strong, positive reputation while gaining its own distinctive look.
The
DePaul Publications Group can help you create an identity for your program.
Marketing Communications can recommend external vendors if necessary. If you do use an external vendor, ask them to review our
Vendor Guidelines.
Who do I contact if I need assistance promoting a program?
You’ll find contacts in
Marketing Your Program section of site.
I am working with an external vendor. What information should I give them?
Visit
Guidelines and Policies and
Graphic Identity Standards PDF.
How should I use the DePaul logo when I am collaborating or partnering with another organization (sponsorship, event, etc.)?
The guideline is that DePaul’s logo should be sized relative to its role in the event. If the university is one of two equal co-sponsors, both organization’s logos should be the same size and have equivalent placement. If the university is one of three supporting sponsors to another organization’s event, DePaul’s logo should be the same size as the other supporters and smaller than the lead organization.
It’s wise to consult with the
Associate Vice President, Public Relations and the
Director of Enrollment Communications early in the process to ensure proper logo usage.
Who needs these guidelines and why?
Just as we incorporate our mission into everything we do, we need to incorporate our brand language—the way we tell external audiences what we stand for—into everything we say and do.
Everyone who works at DePaul should be familiar with our brand language. This site will help you understand and use these key words and ideas when you are representing DePaul, whether you are building professional relationships, creating marketing materials, talking with prospective students or alumni, working with donors, or interacting with any other groups or individuals.
What do I do if I see a DePaul Logo being used incorrectly?
Please contact the
Director of Enrollment Communications.
How can I integrate the brand work into my program?
Once you review the brand concepts, it’s easy to see how you can incorporate them into your communications, from brochures and PowerPoint presentations to flyers and telephone scripts. For some suggestions, visit
Experiencing the Brand.
