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Welcome to the DePaul University Brand Resources Web site. The information in this site is intended to help you better understand our brand and the key words and concepts that we should use when representing DePaul, whether you are building professional relationships, creating marketing materials, talking with prospective students or alumni, working with donors, or talking with any other groups or individuals.
Just as we incorporate our mission into everything we do, we need to incorporate our brand strategy—the way we express our mission to external audiences—into everything we say and do. Just as we talk about "Vincentian personalism" in committee meetings, we should talk about being "approachable," "student-focused" and offering "close faculty/student interaction through small class sizes" when we communicate with prospective students, employers or community members.
If you are responsible for the creation or implementation of new communications materials—brochures, print ads, signage, electronic messages or others—you also should be familiar with our graphic identity standards. They will help you create materials that complement other DePaul publications, strengthening the impact of your own communications as well as the DePaul brand.
The information in this site is confidential and proprietary. You can discuss it with other DePaul employees, but you may not give this information to anyone else, except vendors or consultants who need to know it and pledge to keep it confidential.
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