Because DePaul is involved in a number of joint ventures and partnerships outside of the United States and offers some degree programs abroad, our international presence presents unique challenges to maintaining a consistent identity. The following broad recommendations will help to ensure a consistent DePaul image is represented in partnership and joint venture agreements abroad.

If your materials are published in a language other than English, do not translate the word "university" in DePaul's signature or in formal references. Always write or say DePaul University.

Be sensitive to cultural norms and practices, which can be significant even in countries that embrace American influences. In particular, be careful with:

• Language: Have a local contact review your copy or translation to ensure that your message is conveyed as intended.
• Photography: Select photographs that reflect local expectations about attire, the relative position of men and women, and other cultural norms.
• Colors: Be alert to the symbolic meaning of colors, which carry different values in different nations. For example, in Japan the color white signifies death.
• Social status: Don't violate local norms about social status, which may be partly based on gender, age or other factors.
• Know local mailing requirements: Postal regulations and acceptable sizes of materials can be much different than in the United States.

If your program is conducted in conjunction with local partners, make sure that DePaul's name and logo is sized appropriately given its contribution.