Employees may view the complete policy at policies.depaul.edu

Policy

This policy applies to all uses, both internal and external, of the following trademarked symbols of DePaul University.

Tree of Wisdom Logo
Signature
Seal
Coat of Arms
Athletic Logo
Other Logos
Registered Trademark Symbol
Permissions

Tree of Wisdom Logo
The official logo is the primary component of the DePaul University graphic identity system. The logo was created to replace all other pre-existing logos developed for DePaul University. The logo, called the Tree of Wisdom, expresses the university’s integration of education and religion by combining the forms of a tree and a cross within a shield. The shield is an integral part of the logo; the tree cannot be displayed without the shield. The official logo should appear in a prominent position on all official university communication documents. This indicates that DePaul owns, controls and endorses its content. The logo also can be used on documents for non-DePaul programs which the university is co-sponsoring or partnering with another organization to produce. In partner promotions, DePaul’s logo cannot be altered in any way. The logo can be used on its own or in combination with the authorized signature.

Signature
The signature is a unique typographic wordmark displaying the full name of DePaul University. The signature must be used with the logo and can only be used in authorized configurations. The logo and signature combination should be used on all official documents that do not have "DePaul University" prominently displayed in the title. The official logo and signature also should appear in all return address blocks or on the back cover if there is not an address block. The official logo and signature cannot be altered in any way. The logo and signature are official trademarks of DePaul University.

Seal
The official seal of DePaul University is the coat of arms enclosed within a frame bearing the words "DePaul University-Chicago Illinois." Use of the seal is reserved for approved signage; formal and official documents, such as diplomas, legal and official records, transcripts and programs for formal academic ceremonies; and any other legal agreements binding the university. Use of the seal requires prior authorization from the Office of the Secretary of the University.

Coat of Arms
The official coat of arms of DePaul University is an emblematic description of the founding of the university. It is reserved for use in official, formal and ceremonial applications, such as invitations, materials associated with commencement or accreditation, certificates, awards or commemorative pieces. It should not be used with the athletic logo, other secondary logos or the logos of other institutions; DePaul’s logo (the Tree of Wisdom) should be used in such situations. Use of the coat of arms requires prior authorization from the Office of the Secretary of the University.

Athletic Logo
The official athletic logo for the Blue Demons was developed in 1999 to reflect the energy and enthusiasm for athletics at DePaul. The Blue Demons logo is a copyrighted trademark of DePaul. Several official athletic secondary marks are also available. The athletic logo must not be redrawn or modified in any way without prior authorization from the director of Marketing and Licensing, Athletic Department.

Other Logos
DePaul’s Tree of Wisdom logo should be used by all university units. Colleges, schools and other units may contact Marketing Communications for the official version of the logo and signature specific to their program. Units may not develop or use other logos without authorization from the associate vice president of Marketing Communications and/or the director of Marketing and Licensing, Athletic Department.

Registered Trademark Symbol
The symbol for a registered trademark, ®, should be used on goods or merchandise that have value in interstate commerce and could be sold, such as case studies, T-shirts and pencils. The mark should be used even if the intent is to give the item away. The registered trademark symbol is not required and should not be used on promotional brochures, presentations, banners, Web sites or similar materials. The registered trademark symbol is placed at the lower right corner of the logo or logo and signature. Only one symbol is required on the item.

Permissions
Persons wishing to use the DePaul logo and signature must contact Marketing Communications and persons wishing to use the DePaul Unviersity coat of arms or seal must contact the office of the Secretary of the University, to confirm acceptable usage and to obtain and authorized graphic file. to confirm acceptable usage and to obtain an authorized graphic file. The images must be reproduced from authorized digital files or reproduction masters. Unauthorized copies downloaded from the Web or scanned from other materials are not acceptable. Persons wishing to use the athletic logos must contact the director of Marketing and Licensing, Athletic Department. Logos must be reproduced from authorized digital files or reproduction masters. The athletic logo can only be reproduced in its official colors. Using screen tints of these colors is unacceptable.