Employees may view the complete policy at
policies.depaul.edu
Summary
Definitions
Logo/signature variations
Use of ® and ™
Use of camera-ready or digital artwork
Approvals for external vendors
- Commercial use
- Non-Commercial Use
Items for which logo use is limited
Licensed vendors
Anti-sweatshop Code of Conduct
Penalties for Violation of Policy
Identifying Mark Approval and Sign-Off Responsibilities
Summary
DePaul University owns and controls its name(s) and other marks, logos, insignias, seal, designs and symbols (hereafter, "marks" or "trademarks") that have become associated with the university. Examples of DePaul’s trademarks are the Tree of Wisdom logo, the DePaul signature, the athletic Blue Demon logos, the Baby Blue Demon logo, the crest and the seal. The Department of Athletic Marketing receives approval requests and will work in conjunction with the appropriate university departments for approval.
The purpose of this policy statement is to provide guidance on permissible use, as well as restrictions on the use, of the university’s names and marks, and to clarify responsibility for granting permission and licenses required. Any individual, organization or company wishing to use DePaul’s marks must be licensed and shall be regulated by the appropriate offices or individuals identified within this document.
Definitions
Trademark means a word or device associated with a person, company, association or business.
Registered mark means a trademark that has been registered with the Federal government at the U.S. Patent and Trademark Office. Federal registration provides additional protection against the remedies for trademark infringement.
Infringement means unauthorized use of a trademark that belongs to another, or use of a trademark so similar to that of another as to cause the likelihood of confusion in the minds of the public as to the source affiliation or sponsorship of the product or service.
Licensor means one who contracts to allow another (licensee) to use licensor’s property (trademark) in exchange for payment, usually royalty as a percent of sales.
License Agreement means royalty-bearing contract between licensor (DePaul) and a manufacturer or manufacturer’s representative who is licensed to produce specific products bearing one or more of the Licensor’s trademarks.
DePaul will retain an agent as a licensing agent that is committed to creating relationships with the University, manufacturers and retailers that result in positive promotion and protection of DePaul’s trademarks, while generating increased revenues. More information about DePaul’s licensing agent can be found at www.lrgusa.com
Logo/Signature Variations
Variations or modifications of DePaul’s registered trademarks, whether for internal or external use, are not permitted. Variations of registered marks diminish the university’s claims on the mark and, under certain circumstances, weaken or undermine the registration itself.
Use of ® and ™
DePaul University policy requires that its identifying marks, when used in conjunction with commercial goods or services, be properly designated as such. The designation ® is used with the DePaul identifying mark when the mark is registered in the product class. For example, the words DePaul University are registered, and therefore, an ® must be placed by the words DePaul University when it is used on a T-shirt or other commercial goods or services.
The Office of the General Counsel is responsible for the registration of university marks. The designation ™ is used with the DePaul identifying mark when the mark is registered in the product class for which it is being used. For example, the new athletic logos are not registered, and therefore ™ must be place by all athletic logos when they are used on a T-shirt or other commercial goods or services.
Use of camera-ready or digital artwork
In order to maintain consistent representation and integrity of all DePaul identifying marks, camera-ready or digital artwork provided by the retained licensing agent should be used in the development of all items containing the DePaul name or its marks.
Approvals for external vendors
In order to maintain consistency among all vendors using DePaul identifying marks an artwork approval process has been established. This process should be followed in order to ensure the integrity of all DePaul identifying marks and the products with which they are associated. Please refer to the approval section.
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Commercial Use
- Non-Commercial Use
- Official Documents/Stationery
Guidelines for the use of DePaul’s marks on official university documents and identifying materials (letterhead, business cards, etc.) are determined by Marketing Communications. By university policy, to promote consistency throughout the university, all letterhead, business cards and attendant pieces are produced solely by DePaul Publications Group. In the event interpretation of existing letterhead standards is required, the DePaul Publications Group will work with Marketing Communications to achieve resolution. Any questions about the use of the logos, university seal and coat of arms as they pertain to official documents should be directed to the Associate Vice President for Marketing Communications and/or the Office of the Secretary of the University.
- Advertising/Co-Branding
The use of DePaul’s marks in commercial advertising or for other promotional purposes for the university in conjunction with any other corporation or entity must be approved by the Associate Vice President for Public Relations and/or Marketing Communications. The use of DePaul’s marks in advertising or promotion solely in conjunction with Division I athletic events must be approved by the Department of Athletic Marketing.
- Publications
An outside corporation or entity may not use DePaul’s marks on documents, books, certificates, computer software or other items intended for distribution or publication in a way that implies that the item is an official document or publication of DePaul University. Exceptions to this policy must have prior written approval from the Provost with information forwarded to the Executive Vice President for Operations.
- Web sites
The use of DePaul’s marks on the World Wide Web in conjunction with any other corporation or entity must be approved by the Associate Vice President for Marketing Communications.
- Promotional Goods and Services
- Endorsements
Materials produced by a university college, department or representative, whether or not an outside vendor is utilized, for the sole purpose of marketing the university to its various external target audiences should be approved by Marketing Communications in conjunction with Athletic Marketing.
Items for which logo use is limited
The registered trademarks owned by DePaul University are significant symbols highly and easily recognizable. The quality of any product containing such a mark and the product itself reflect DePaul University and its mission. Because of the importance of quality and its reflection on the university, the following limitations have been established to ensure the prominent image of DePaul University.
- No food, cosmetic products, alcohol-related or tobacco-related products are allowed.
- The university seal or coat of arms is not allowed on tank tops, sweatpants or shorts.
- The DePaul Baby Blue Demon logo is allowed only on infant and children’s items.
Licensed Vendors
All items (commercial or promotional goods) that will contain any DePaul identifying mark must be produced by a licensed manufacturer. The university’s licensing agent maintains a list of manufacturers licensed to produce DePaul merchandise. Organizations or departments who need assistance in locating licensed manufacturers of particular products should contact the licensing agent at www.lrgusa.com.
Anti-sweatshop Code of Conduct
DePaul University has established an Anti-Sweatshop Advisory Committee to review labor conditions found in the factories of DePaul licensees and to recommend minimum standards with which licensees must comply. This Code of Conduct, as modified by recommendation of the Anti-Sweatshop Advisory Committee and approved by the president on a periodic basis, can be found at
http://newsroom.depaul.edu/justice.
Penalties for Violation of Policy
The penalty for any individual or organization violating any of the requirements stated in this policy will result in one or all of the following:
- Confiscation of all items in violation of the Trademarks and Licensing Policy
- Remuneration to the university for losses and damages resulting from violation
Identifying Mark Approval and Sign-Off Responsibilities
| Identifying Mark
| |
Required Signature for Use
|
| Approval of all athletic logos |
|
Department of Athletic Marketing & Licensing |
Old Blue Demon Logo
| |
Department of Athletic Marketing & Licensing
This mark will not be available for general licensee use |
| University Seal |
|
Requests received by the Department of Athletic Marketing & Licensing and approved in conjunction with the Office of the Secretary of the University |
| Tree of Wisdom |
|
Requests received by the Department of Athletic Marketing & Licensing and approved in conjunction with Marketing Communications |
| "DePaul", "DePaul University"
"DEPAUL", "DePAUL", "Blue Demons" |
|
Requests received by the Department of Athletic Marketing & Licensing approved in conjunction with Marketing Communications |
